Sustainability is the answer. Building "green" is a hot trend right now as well as energy efficient upgrades. But if you truly want sustainability, building a net-zero house is the way to go. A home that produces more energy than it uses will be popular for years to come. Check out this article from Eco Home Magazine.
http://www.ecohomemagazine.com/news/2010/12-december/beyond-net-zero.aspx
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